Foundationally, we want our schools to be to children what a matchbook is to a matchstick. We want to spark the potential of every child. Like a matchstick, a student’s potential lies dormant until it is properly lit or struck by a catalyzing agent.

Operationally, technology can illuminate content and experience the way a lit match lights up a dark room. 

Inspirationally, we want a great education to be as common as a matchbook, found in every single zip code regardless of income.